A period of time in history or a person’s life, typically one marked by notable events or particular characteristics.

Veteran-owned and operated sunglasses company, Epoch Eyewear, is adding a notable event to their company history today by announcing a multi-year partnership with Brad Keselowski, becoming the official eyewear provider of the NASCAR champion. In addition to his on-track success, Keselowski is also an active supporter of military veterans through his Checkered Flag Foundation.

Epoch Eyewear was founded in 2014 by Army National Guard veteran, Rebecca Milner, and her husband Bret Milner, an experienced eyewear designer and innovator. The wholesale sunglasses company distributes product throughout the United States and features styles ranging from sports and motorcycle performance to lifestyle lines.

“We are thrilled to be entering into this relationship with Brad,” said Rebecca Milner. “As we thought about an ideal brand ambassador for Epoch, Brad hit all the marks. He is a champion on the track, having worked extremely hard from his youth to earn that distinction. He is a forward-thinking innovator and his long-standing support of our country’s veterans lines up perfectly with what we are all about at Epoch. We look forward to bringing all of this together in what we will do with Brad to grow the Epoch brand.”

As part of their partnership, Keselowski will design a special line of Epoch Eyewear sunglasses that will be available for sale to the public later this spring. The Brad Keselowski line will feature both sports performance and lifestyle designs. A portion of the proceeds from the line will be donated by Epoch Eyewear to Keselowski’s Checkered Flag Foundation.

In addition, Epoch Eyewear will offer multiple race fan-related discounts and VIP experiences. This includes a discount code for 25% off any sunglass purchase for one week after Keselowski wins a NASCAR Cup Series or Xfinity Series race, and the opportunity for fans to win a VIP meet and greet with Keselowski in 2018. Further details and additional program announcements will be made in the near future.

“Partnering with Epoch Eyewear is a tremendous opportunity for me,” said Keselowski. “Not only do they produce quality and stylish products that I like to wear, but they are veteran-owned and operated. Being able to tie my foundation into this partnership is meaningful. Beyond that, I have a ton of respect for Rebecca and Bret’s entrepreneurial spirit. I look forward to working with both of the them and whole team at Epoch.”

Keselowski will kick off the 2018 NASCAR season this Sunday, February 11 in the Clash at Daytona International Speedway.

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Team Penske announced on Tuesday that REESE and Draw-Tite will serve as main sponsors for Brad and his No. 2 Ford Fusion for two races during the 2018 season. The Deuce will don the new lead sponsors in March at Martinsville Speedway and in September at Richmond Raceway. REESE branding will also be showcased on the No. 2 Ford throughout the 2018 MENCS season.

The agreement is part of a multi-year partnership between Team Penske and Horizon Global towing and trailering brands. The company will also serve as a full-season associate sponsor on the car driven by Simon Pagenaud in the Verizon IndyCar Series this season.

“Horizon Global is a Michigan-based, automotive-focused company, like Penske Corporation, and we welcome them to the Team Penske NASCAR and INDYCAR programs beginning this season,” team owner Roger Penske said. “We look forward to helping build the company’s REESE and Draw-Tite brands through motorsports and they’ll have some great opportunities working with two series champions in Brad and Simon.”

Horizon Global designs is based out of Troy, Michigan, not too far from where BK grew up in Rochester Hills. This company has been known for distributing an extensive list of towing, trailering, cargo management, and other accessory products for the automotive aftermarket. BK has been involved with Horizon Global since 2012, partnering with the company for the NASCAR Camping World Truck Series, where they sponsored his trucks for the majority of their runs.

As a result, Brad’s strong relationship with Horizon Global Americas President John Aleva helped the two sides come together for the possibility of extreme growth.

“We couldn’t be more enthusiastic to expand our motorsports involvement with Team Penske in 2018,” said John Aleva, President of Horizon Global Americas. “Over the past six seasons, we have developed a strong relationship with Brad and have seen first-hand how beneficial motorsports has been to our company. Taking the next step to grow our program with Team Penske is something we couldn’t pass up.”

BK will join the Horizon Global team at the North American International Auto Show on Thursday, January 18th, in Detroit.

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That was the sentiment expressed by Brad Keselowski at the annual NASCAR Awards, held at the end of each season to honor the top drivers, and celebrate the Cup champion.

Winning does not define you as a professional athlete, handling defeat builds character and in Brad Keselowski’s memorable speech showcasing Martin Truex’s Jr. first championship, he displays the strong character that has made him so likable in NASCAR. Overall, NASCAR isn’t just won on the track, as Keselowski demonstrated via a humble speech to the champion of the 2017 season Martin Truex Jr.

The video below displays rivals Kyle Busch and Brad Keselowski exchanging friendly jabs with the question, “What are you buying Brad Keselowski for Christmas?” at the 13:20 mark.

As the crowd erupts in laughter they amuse the crowd for a couple more seconds. 

Kurt Busch: I swear, that guy’s reading a road map as he’s driving.

Brad Keselowski: Is it a left?

Ryan Newman: Sometimes in the middle of the straightaway.

Watch NASCAR drivers roast each other during Champion's Week in Vegas

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NASCAR announced on Monday that fans will get a double-dose of racing action to open the 2018 season on Sunday, February 11, with The Advance Auto Parts Clash at Daytona International Speedway capping a day that starts with Coors Light Pole Award qualifying for the 60th Annual Daytona 500.

“A double-header, featuring The Clash and Daytona 500 qualifying, is a great way to start the 2018 season,” said Steve O’Donnell, NASCAR executive vice president and chief racing development officer. “The urgency created by the non-points race sets a tone for the season, providing a strong preview of the competition we expect will be a mainstay all year long.”

A star-studded lineup of elite drivers will battle in the 75-lap event which airs live on FS1, MRN and SiriusXM NASCAR Radio at 3 p.m. ET. The annual preseason race will be run in two segments, with a competition caution at lap 25 separating the segments.

Consistent with the eligibility criteria used to determine last year’s Clash field, there is no pre-determined number of cars. The exclusive field is limited to drivers who were 2017 Coors Light Pole Award winners, former Clash race winners, former Daytona 500 pole winners who competed full-time in 2017 and drivers who qualified for the 2017 Monster Energy NASCAR Cup Series Playoffs.

Eligible drivers included all 14 Coors Light Pole Award winners from the 2017 season, a list that includes Brad Keselowski thanks to his pole award wins at Las Vegas and Michigan. The other 13 who qualified for the Clash based on pole award wins are:  Ryan Blaney, Kurt Busch, Kyle Busch, Dale Earnhardt Jr., Chase Elliott, Denny Hamlin, Kevin Harvick, Erik Jones, Matt Kenseth, Brad Keselowski, Kyle Larson, Joey Logano, Ricky Stenhouse Jr., Martin Truex Jr.

Additionally any former Daytona 500 Coors Light Pole Award Winners and 2017 Playoff drivers who didn’t win a pole award in 2017 are still qualified for the race. That adds six drivers to the field: Austin Dillon, Jimmie Johnson, Danica Patrick, Kasey Kahne, Jamie McMurray and Ryan Newman, bringing the total to 20. For the first time in years, they’ll race in the afternoon sunshine instead of under the lights at Daytona this coming February.

“For four decades, the Advance Auto Parts Clash has been a staple of the Speedweeks lineup,” Daytona International Speedway President Chip Wile said. “The event has a rich history and serves as a preview to the Can-Am Duel qualifying races and the DAYTONA 500. Combining the Advance Auto Parts Clash and DAYTONA 500 Qualifying on the same day will deliver race fans a full day of NASCAR action.”

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