Proper Disposal Techniques

Despite Brad Keselowski’s bid for the 2014 NASCAR championship coming to an end at Phoenix, Brad is still a champion. Not because he already won the 2012 Sprint Cup, but because of who he is.

I would like to elaborate (with what is most likely my season-ending post) on what makes BK a champion. Now, when I say he is the people’s champion, of course that does not mean all people, just those who understand him. Texas garnered him no friends in the garage (although he gained respect with the media and support from his fans), but Brad himself said that if you are making friends on the race track, then you aren’t beating them (paraphrased).

Now, when I say he is the people’s champion, of course that does not mean all people, just those who understand him. 

That is what drew me to Brad when he first came onto the NASCAR scene — his honesty. It’s hard enough to be that way in a small business and social circle. However, in the public eye with competitors, fans, team mates, peers, superiors and sponsors (and not in this order) all having different expectations, it has to be a balancing act that I can’t even imagine.

He is also the champion for the common man and woman. As someone who has lived in Michigan myself, I can relate to his appeal to the hardworking, struggling outsiders who are trying to make something out of themselves. He is an inspiration because he succeeded, even though it won’t make for increased popularity (although I think his large number of dedicated fans speaks for itself).

Lastly, there is one important reason why I view Brad as a champion: He does not make excuses. It could be easy to blame this, that or the other on bad track position during races, but he and his team focus on how to overcome this and pull off one amazing feat after another.

This has helped me in my personal life. Whenever I find myself thinking I can’t do something because of my health issues, lack of smart phone and other nifty gadgets (I still tweet from a desktop!), bad internet connection or whatever, I remind myself that BK would not let him slow that down.

Having said that, this site is one tool that allows me to partake equally and that sets Brad apart from others as well. Sure, every driver has a website, but how many write blogs and interact with their fans on such an involved level? After all, he brought social media onto the NASCAR map and now even his competitors are copying some of his fan-marketing ideas.

Sure, every driver has a website, but how many write blogs and interact with their fans on such an involved level?

They say that the more things change the more they stay the same. I have enjoyed seeing Brad grow in experience, as we all make mistakes, but he takes responsibility and he lets them make him stronger. Yet he always stays true to himself because he won’t cave in to what others think he should do.

The end at Homestead? Hardly. This year showed what the team learned from last year, and I see 2015 as an even better season.

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