Introduction
The Crew Challenge is an interactive contest that gives you a chance to help tell Brad’s story over the course of the 2014 NASCAR season, and in the process, earn valuable prizes, including the grand prize: the 2015 Brad Keselowski Experience at the 2015 Daytona 500.
So how does it work? Each week, you can submit content that communicates your experience of Brad and the No. 2 in that week’s race. If that content is accepted by our editors into the web site, it will become part of the official story about that specific race. [Sign-up for the Crew Challenge now!]! You’ll also receive points. The Crew Challenge is based on points. You get points one of three ways: The more points you have, the greater your stature on the site, and the higher you rank on the Crew Challenge leaderboard. The top finisher at the end of the season wins the grand prize, while other top contestants will walk away with some incredible rewards. But those aren’t the only opportunities for you to win. Points can also be used throughout the season to make purchases in the prize center. Read on to find out more about the Crew Challenge works, and how you can win it. To participate in the Crew Challenge, you have to register. Signing up is simple — just go to the Login/Register page, fill out the form, complete an e-mail verification, and you’re in. Once you signup, you’ll be taken to your profile page, which tracks your progress as a participant in the Crew Challenge. The way to earn the most points in the Crew Challenge is submitting content to the web site and having it get accepted. When you submit content, you’re nearly always going to do it in the relation to a race. You submit content through the submission form. (Makes sense, right?) Fill out the different areas of the form as thoroughly as possible. If you don’t put effort into your submission, why would anyone else want to check it out? We want passionate, smart, meaningful submissions that help tell the story of each of Brad’s races in a dynamic way. They can include: We also want you to explain the why behind your submissions. You got a tattoo of Brad’s face across your back? Why? You’re a huge Keselowski fan? Why? Behind every submission, there should be a story. We want your stories, too. [Sign-up for the Crew Challenge now!] We’ve created three different samples that you can model your submissions after. They are: What gets your content accepted into the site is how good it is. Submissions are judged by our editors for their overall quality, their emotional content and uniqueness. The better a submission is across these three areas, the more points you’ll receive if it’s accepted. When your content is accepted into the web site, it appears with the race you submitted in a square with a red label. For example: If you took a great picture of Brad’s photo finish with Kyle Busch at the STP Gas Booster 500, that’s the race you’d submit it for, and that’s where it would appear once accepted. A few things to keep in mind when you submit content: Most importantly, consider whether anyone else would interested in the material you’re submitting. If the answer is no, rethink what you’re doing. If it’s yes, submit! When your content is accepted, you receive points for your submission. As mentioned earlier, you can also receive points in other ways: By consistently participating in the Crew Challenge community, the points you earn from these activities can add up in a hurry. As you pass certain point thresholds, you’ll also earn badges that reflect your overall ranks, how much you’ve shared, and how much you’ve contributed. (Learn more about badges here.)
First Things First: Sign-Up
Submitting Content
What Kinds of Content Are We Looking For?
Successful Submissions
Earning Points
