Ike Behar has proudly announced Brad Keselowski as the newest spokesman and brand ambassador for the luxury clothier. Ike Behar will be styling the 33 year-old NASCAR champion in perfectly tailored items from both their custom program and upcoming collections. The brand has plans to feature Brad in their up-coming campaigns throughout the country.

“I think Brad is the quintessential Ike Behar man,” said Alan Behar, CEO of Ike Behar. “He’s a man who is one of the best in the world at his craft, with a tremendous sense of style, and an eye for quality.”

In his role as brand ambassador, BK will promote Ike Behar’s complete collection of high- quality fashion forward dress shirts, suits, ties, sport shirts, sport coats, slacks, formal wear, as well as Ike Behar’s exceptional custom suiting and shirting programs.

“The role of a modern day NASCAR driver is equally as busy outside the car as it is on the track,” said Keselowski. “In representing myself, our team, our partners, and becoming more involved in the business world, it is important to me and it feels good to have a stylish, tailored look. Ike Behar certainly offers that and the company’s American heritage and it being family-owned makes it an ideal partner.”

ABOUT IKE BEHAR

Ike Behar combines traditional craftsmanship with new age style to forge an ever changing collection that is as timeless as it is contemporary. Originally, known for high quality dress shirts, the Ike Behar product line has expanded – through a broad spectrum of licensees – into a complete lifestyle brand that now includes sport shirts, neck wear, outerwear, jewelry, accessories, and loungewear, in addition to exquisitely tailored suits, sport coats, and dress slacks. The brand has boutiques in Charlotte, D.C., Charleston and Chicago and is available at high-end department stores and specialty shops nationwide.

Still family owned and operated, Ike Behar continues to use only fine materials, while maintaining a strong focus on quality and craftsmanship. Ike Behar is based in Miami and in production in the United States and across the world.

To learn more visit IkeBehar.com.

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After all, the day nearly ended in catastrophe before BK and his team even got going. So finishing where they did, in the fifth position, was no small feat. And it gave Brad a 19-point cushion on the fourth and final championship spot.

“It was a long day for everybody on the Wurth Ford Fusion team,” Brad said of the AAA Texas 500. “This is the best we ran on a mile-and-a-half in some time, so I’m happy about that. I’m disappointed with the way the race started. It probably cost us 10 or more points, but I’m happy with the rebound.”

However, it wasn’t all good news for the 2 team at Texas. The race win by Kevin Harvick, along with a great points day from Martin Truex Jr. locking the No. 78 into the championship, leaves just that one spot left in the championship.

Brad currently holds that spot, but a win at Phoenix next week by one of the other four playoff drivers: Denny Hamlin, Ryan Blaney, Chase Elliott or Jimmie Johnson, would serve to knock Brad from title contention, regardless of his own result. That potential outcome will make for a heart-stopping weekend in the desert.

“We’ll need to go and have a solid race at Phoenix next week and hope none of the other guys win,” BK said. “It’s doable, but it’s going to be a nail-biter next week for sure.”

That edgy action will likely echo Sunday’s race. As it so often seems to in the NASCAR playoffs,
drama took its course early in the second race of the Round of 8.

Incidental contact between the No. 2 and the No. 18 car of Kyle Busch on the opening lap caused a flat tire on the Wurth machine, sending the Deuce, which started the race from P10, down pit road. After a frantic pit stop to change out the worn rubber, the 2 Crew got BK back out on the track. But he resumed the race one lap down, in 39th position, a long road ahead of him to get back to the front of the field.

However, staying focused with championship determination proved to be a recipe for success on Sunday for the No. 2 team. BK pushed forward through the 85-lap first segment, finishing it in P26 even though his Ford was loose on a corner entry and tight on exit. But Kes was clearly resolute to fight through any and all issues he encountered along the way on this day.

Early in the second segment, he caught his first break of the day, when a caution flag came out with the 2 as the first car one lap down. The lucky dog put him back on the lead lap and positioned him well to squeeze his way up to 14th position by the end of the second segment.

From there BK willed his Wurth Ford machine up to 11th position on Lap 178, then not only broke into the Top 10, but the Top 5 before Lap 200. Maintaining a Top 5 position from there on out proved to be a task he was up for, despite several late caution periods near the close of the race, which kept fans on the edge of their seats.

For BK, the fifth-place finish was a masterclass in overcoming adversity. And NBC Sports commentator Kyle Petty said it best regarding the heart of a champion show by the entire 2 Crew on Sunday.

“There are moments in every season and every career that you look at and say, ‘That is a championship level performance’. What Brad Keselowski, Paul Wolfe and that Penske team did today is championship level,” Petty. “They fought their way back.”

The Top 5 finish was BK’s 15th of the season, leaving him two shy of a career-high in that department. Despite earning no bonus points for leading laps or Top 10 stage finishes, Brad still solidified his grip on the fourth championship spot, as he’ll take a 19-point lead over fifth place Hamlin to Phoenix.

However, the looming prospect of a new race winner out of the Round of 8 contenders will keep things competitive from the first green flag through checkers at Phoenix. Coverage of the Can-Am 500 begins at 2 p.m. ET Sunday on NBC with the green flag scheduled to wave at 2:37 p.m. ET.

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However, given the speed of the Toyota stable on mile-and-a-half tracks like this weekend’s venue, Texas Motor Speedway, BK and Co. know they have work left to be done. With that in mind, Brad and his team are ready to do whatever is necessary to advance to the Championship Round.

“This No. 2 Wurth Ford team is focused on the task ahead of us, and we’re committed to doing the work,” Brad said. “We’re going tap into the Penske ethos of ‘Effort equals Results’ and see what happens.”

Brad has found postseason success at Texas Motor Speedway before. He boasts two second-place finishes at the 1.5-mile Fort Worth, Texas track. The first came in 2012 and played an enormous role in his 2012 Cup Championship run.

The second came in 2015 and as one of the most dominant performances of Brad’s career. His fast Wurth Ford landed on the pole, and he led 312 of 334 laps. He couldn’t finish the victory, as Jimmie Johnson had his No. 48 tuned perfectly for the final run, whereas the previously dominant No. 2 didn’t quite have it in the end.

“We just came up a bit short,” BK said two years ago. “We didn’t have any thing to shrug our shoulders about or feel bad about—the 48 was just a little bit better at the end. I held him off as long as I could, but there was no stopping that much speed. It’s unfortunate, but I’m not going to focus on not winning the race—I’m going to focus on the great things we did today and the knowledge that if we keep running like this, there’s a strong chance we can win the next two races and this championship.”

Unfortunately, that didn’t quite come to fruition for the 2 Crew, as they were left just outside of the title picture in 2015—an outcome BK hopes to change in 2017.

BK has finished in the Top 20 in his last 10 Texas starts, including a sixth-place run there earlier this season. NASCAR Playoff drama was at an all-time high last week, and that likely won’t change when the series heads to Texas for the third-to-last race of the year.

The No. 2 team will have one practice session Friday (1 p.m. ET) and two more Saturday (3 and 5 p.m. ET) to fine-tune the Wurth machine. Qualifying is set for 6:15 p.m. ET Friday, and the AAA Texas 500 will go green at 2:16 p.m. ET on Sunday on NBCSN.

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